One Euro. Total Transparency.
We simplify impact by making everything visible: payments, allocation, costs, milestones, and proof. No black boxes—just a documented journey from €1 to €1,000,000.
You Join
You contribute €1 by purchasing a Producer Credit. It is processed via our payment provider (e.g., Stripe) or received by direct bank transfer to OEJ OÜ.
We Track
Your payment is counted in the live tracker. The public ledger is maintained manually and updated at least weekly (and after major milestones).
We Operate & Grow
The project allocates funds using the published model: 25% impact allocation and 75% operations (hosting, security, tools, accounting/compliance, and distribution).
We Release Impact
When a milestone is reached, we execute the milestone impact transfer from the 25% impact allocation to an eligible verified animal welfare organization. Proof is published where legally and ethically appropriate.
How €1 turns into real impact — milestone by milestone
Proof of Concept
- It begins. The system is live and tested.
- First milestone impact transfer sent to a verified animal welfare organization.
- Proof posted publicly where legally and ethically appropriate.
- We prove that we do what we say.
Community Signal
- Your voice matters. When community input is active, we may run a public poll as a community signal to help guide the next shortlist (advisory).
- Community nominations open under our Official Shelter Nomination Rules.
- Verification first: OEJ verifies eligibility before any transfer is made and may exclude invalid or unverifiable entries.
- Transfer + proof published publicly where appropriate.
Infrastructure Level
- Impact scales up. The project reaches a level where larger, concrete needs can be supported.
- Transfers can help fund medical care, rehabilitation, equipment, or facility improvements.
- Support expands across the EU (verified organizations only).
- We prove that micro-actions can build macro-results.
The Trust Audit
- Halfway there. The stakes are high.
- Optional independent review of key financial records and milestone proofs.
- We publish what was reviewed and what was found, where feasible.
- Preparation for the final push to the million.
The Answer
- Hypothesis tested. One million micro-actions became measurable impact.
- A major milestone impact transfer is executed and documented.
- A complete public archive of the journey is published (what worked, what didn’t, and why).
- We answer the question publicly, with receipts.
Where exactly does your €1 go?
We don’t hide costs. We publish them — and reconcile everything in the public ledger.
The visuals below are illustrations of a typical €1 payment. Actual totals and proofs appear in the ledger (updated at least weekly).
🚀 Phase 1: Early Setup
At the moment, VAT is not currently added to the €1 price at checkout. That does not mean “zero tax forever”. VAT rules depend on the buyer’s location and applicable digital-services regulations — if VAT is required, it will be shown transparently at checkout.
Separately, we may pay VAT on services we purchase (for example, software or advertising). Those costs appear as operational expenses in the public ledger.
After payment processing, we allocate 25% of sales revenue (excluding VAT) to the Impact Allocation (released at milestones). The remainder supports operations: hosting, security, legal/accounting, compliance, and distribution.
⚖️ Phase 2: VAT / OSS Compliance
If EU cross-border B2C digital sales exceed €10,000 in a year, VAT is typically applied based on the buyer’s EU country and reported via OSS.
Example: Estonia’s standard VAT rate is 24%. In a VAT-inclusive €1, the VAT portion is about €0.19 (illustration). VAT rates vary by country and can change.
In VAT mode, the buyer may pay VAT as required by law. The project’s published pledge remains: 25% impact allocation of sales revenue (excluding VAT), released at milestones, with proof.
Do I have to pay tax on my €1?
Where does the money actually sit?
Where is OEJ based?
Does the founder take a salary?
Is this a registered non-profit?
Ready to join?
Contribute €1, get your Producer number, and help push the next milestone.