One Euro. Total Transparency.
We are stripping away the complexity of charity. No black boxes. No hidden agendas. Just a documented journey from €1 to €1,000,000.
1
You Join
You donate exactly €1.00. It lands in our Stripe account or directly in the OEJ OÜ bank account.
2
We Track
Your Euro is logged. The progress bar updates. The funds accumulate safely in the company account.
3
We Grow
We use a portion of funds to pay for servers and content to reach more people, accelerating the mission.
4
We Release
When a milestone is hit, we wire 25% directly to the shelter. The receipt is posted publicly.
Live
EUR
Raised
2.00
Payments
2
Shelter (25%)
0.50
0% of goal
2.00 / 1,000,000.00
How €1 turns into real impact — milestone by milestone
Milestone 1
Proof of Concept
€1,000 raised
€250 transferred
- It begins. The system is live and tested.
- First milestone impact transfer sent to a verified animal welfare organization.
- Proof posted publicly where legally and ethically appropriate.
- We prove that we do what we say.
Milestone 2
Community Signal
€10,000 raised
€2,500 transferred
- Your voice matters. We run an open community poll to help guide the next recipient shortlist.
- Community nominations open under our Official Shelter Nomination Rules.
- OEJ verifies eligibility before any transfer is made.
- Transfer + proof published publicly where appropriate.
Milestone 3
Infrastructure Level
€100,000 raised
€25,000 transferred
- Impact scales up. The project reaches a level where larger, concrete needs can be supported.
- Transfers can help fund medical care, rehabilitation, equipment, or facility improvements.
- Support expands across the EU (verified organizations only).
- We prove that micro-actions can build macro-results.
Milestone 4
The Trust Audit
€500,000 raised
€125,000 transferred
- Halfway there. The stakes are high.
- Optional independent review of key financial records and milestone proofs.
- We publish what was reviewed and what was found, where feasible.
- Preparation for the final push to the million.
Milestone 5
The Answer
€1,000,000 raised
€250,000 transferred
- Hypothesis tested. One million micro-actions became measurable impact.
- A major milestone impact transfer is executed and documented.
- A complete public archive of the journey is published (what worked, what didn’t, and why).
- We answer the question publicly, with receipts.
Where exactly does your €1 go?
We don’t hide costs. We publish them — and reconcile everything in the public ledger.
Figures below are practical estimates for a €1 payment. Final numbers are shown in the ledger (updated at least weekly).
Today (no VAT added at checkout)
Later (VAT/OSS active)
🚀 Phase 1: Early Setup
VAT at checkout (today)
We currently do not add VAT to the €1 price at checkout. That does not mean “zero tax forever” — it means we are not yet charging VAT on the sale.
We may still pay VAT on certain services we buy (for example, advertising or software), and those costs are recorded as operational expenses in the public ledger.
We currently do not add VAT to the €1 price at checkout. That does not mean “zero tax forever” — it means we are not yet charging VAT on the sale.
We may still pay VAT on certain services we buy (for example, advertising or software), and those costs are recorded as operational expenses in the public ledger.
After payment processing, we reserve 25% for the Shelter Fund (released at milestones). The remainder keeps the project running: hosting, security, legal/accounting, and distribution.
Payment processing (typical)
35%
Varies by method and region. Bank transfer usually has lower fees.
Shelter Fund (reserved)
25%
Locked. Released only at milestones, with proof published.
Operations
40%
Hosting, security, accounting/compliance, and the tools needed to run publicly.
Founder payout
0%
Currently €0. If that changes, it will be disclosed in the ledger before any payouts.
⚖️ Phase 2: VAT / OSS Compliance
When VAT starts to apply
If our EU cross-border B2C digital sales exceed €10,000 in a year, we must apply VAT based on the buyer’s EU country and report it via OSS.
Example: Estonia’s standard VAT rate is 24%, which is about €0.19 out of a VAT-inclusive €1.
If our EU cross-border B2C digital sales exceed €10,000 in a year, we must apply VAT based on the buyer’s EU country and report it via OSS.
Example: Estonia’s standard VAT rate is 24%, which is about €0.19 out of a VAT-inclusive €1.
Even if VAT reduces the margin, we keep the 25% Shelter Fund intact and absorb the compliance impact inside operations.
VAT (illustration)
19%
Shown as a typical VAT-inclusive share (rate varies by country once OSS applies).
Payment processing
35%
Still varies by method; bank transfer remains the lowest-fee option.
Shelter Fund (reserved)
25%
Locked. We do not reduce this pledge.
Operations
21%
Reduced margin once VAT/OSS applies (accounting, reporting, audits, infrastructure).
Founder payout
0%
Currently €0. Any future change will be disclosed in the ledger.
FAQ
Do I have to pay tax on my €1?
No. You pay exactly €1.00. However, because OEJ OÜ is an Estonian entity, we are responsible for handling any VAT obligations on the services we purchase (like server costs). We handle the compliance so you don't have to.
Where does the money actually sit?
Funds are held in a dedicated business bank account with LHV Pank in Estonia and our Stripe merchant account. It is strictly separated from personal funds. When a milestone is reached, we transfer the donation directly from these accounts to the shelter.
Where is OEJ based?
We are based in Tallinn, Estonia (EU). Estonia is known for its transparent digital business environment, which allows us to publish our records easily. Our official registration code is 17394015.
Does the founder take a salary?
No. Founder compensation is currently set to €0.00. If that ever changes, it will be disclosed publicly in advance and logged on the Transparency page before any payout occurs.
Is this a registered non-profit?
No, OEJ OÜ is a private limited company (social enterprise). This allows us to move fast and avoid bureaucracy, but it also means we pay taxes like a normal business. We believe this is a fair trade-off for speed and transparency.